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Yes this is real! Slap it on and women will be unable to resist you. Same goes for wild animals. Allow us to be serious for just a moment - it actually smells quite good. Many people ahve bought it as a gag gift, and it's great for that, but as a pure cologne it smells just fine. One reviewer mentioned it smelled kind of similar to Axe Body Spray, for what it's worth. If you're a fan of Anchorman and the great Brian Fantana, or are buying a gift for someone who's a fan - this could be a great gift!