For every content marketer worrying about engagement stats, there are options, many of which are free. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Each time a goal is completed, Google logs the conversion in your analytics report. You can find out not only how many people are going through the process of making a purchase, but also how many are abandoning it at a certain stage.
Marketers and sales teams can see who is visiting their websites, even if the site visitors never fill out a contact form or send an email. This will enable you or your sales team to reach out to them with a targeted sales pitch. Install only the plugins you need or go overboard and install them all — the choice is up to you. The plugins system, as you can imagine, also opens up possibilities for you to create your own custom extensions.
Web Analytics is not just measuring the visitor interaction with your website. Social media has changed the way how people spent time on the web. Your prospects and customers are spending more time outside of your website. It is important to understand analytics of the web in order to learn web analytics of visitors. Google Insights for Search — The only tool on the web that allows you to predict the future traffic volume of keyword and location based insight.
When it comes to website analytics tools, many marketers immediately think of Google Analytics—and only Google Analytics. Below, I look at 25 great website analytics tools that can either replace or expand the setup you get with Google Analytics. Note: Sign up and try Leadfeeder free for 14 days to see the companies that visit your website, which pages they look at, and more. At a high level, it works by identifying the companies that visit your site, then finding contact info from individual visitors at that specific company.