Nude cosmetics

The irony of no-makeup makeup is that looking like you have nothing on, in fact, requires a lot of skill. Perfect for daytime or going casual, the right "nude" makeup look will feel like you've got the Instagram "pretty" filter on your face at all times. As New York-based makeup artist Amanda Wilson puts it, wearing nude makeup "means you look like you had the best most refreshing vacation of your life—like you took no time getting ready. Not quite.

Over the years, we've seen a lot of positive change in the beauty industry, one of them being that brands are focusing now more than ever on ensuring products come in shade ranges that work for every skin tone. While the word "nude" when used in the context of makeup colors might mean one thing to you, it certainly can mean something entirely different to the person sitting next to you, which is why it's imperative to understand that nude tones aren't a one-size-fits-all. And while sadly not all beauty brands have succeeded at practicing inclusivity, many deserve the recognition and praise for ensuring its products reach a wide range of customers as one should! Below, we're rounding up some of our favorite brands rethinking "nude" and treating it as the diverse entity it's always been. Flesh Beauty.

Nude makeup can mean a lot of things to a lot of different people. It enhances your natural look. A real nude should be the color of your actual lips — not lighter, not beige. There are a range of colors that fit into this nude category, from pink and peach to deep purple.

By Ashley Abramson. By Nicola Dall'Asen. By Scarlett Newman.